Offers are a great way to engage with new and existing customers. Coming up with the right promotion or offer is just half the battle, knowing when to send the offer to customers is the other half.
Day of the Week
Popular days to send email aren’t necessarily the same days you should send emails with special offers in them. Even though around 35 percent of offers are sent to customers on Friday and Saturdays, you might see a higher response rate if you send those offer emails on Mondays or Tuesdays. It is best to do your own mini study and look at your analytics to see when your leads and customers are most likely to open or engage in your emails. Each business could be unique and see a higher response on certain days.
Time of the Day
Once you figure out the right day to send your offer, now you have to figure out the best time of day to send it because you want to capture the attention of your audience at the right time. And just like the day, the time you send your email also plays a factor in responses. Usually the hours between 8am and 11am are popular times for businesses to send promotions. In fact, usually over half of promotional emails are sent before noon. But 3pm is actually a great time to send those emails to get a higher response rate to your offers. Customers are likely to respond in the afternoon hours, which is something you should highly consider the next time you send out a promotional email.
Takeaways
It is always a good idea to do your own research because every business is unique and sees different results based on their clientele. You should always think about the best day and time to send your email so that you are getting the best response rate. Try to send your promotional emails on Mondays or Tuesdays to start out and don’t be afraid to have fun with it! Maybe try something like, “Monday Mass Special”. Also, try sending those email offers in the afternoon, around 3pm, to see if your business is going to see the most engagement around this time. Careful review of your email and engagement metrics will help you figure out when is the best time for your business to send offers.
Need help sending those promotional emails? Lean Digital System can help with that and other engagement marketing tools for your business!
