Every successful business starts with great conversation paths. It is important to establish a connection right away withyour customers and that starts with your website.

Your website should include content that grabs your visitor’s attention. The landing page is one of the most valuable pages on your website, so you want to be make sure that you are using clear, concise wording along with the proper grammar. The design and layout of your landing page is crucial for it to be successful when creating conversation paths. You want to convert visitors to leads through your landing page.

What is a landing page? It is the page on a website that gathers visitor’s information through a lead capture form. We have discussed the importance of the look of your lead capture form, but it does actually start with the design of your landing page.

The anatomy of your landing page can make or break the success of your website because this is what is going to draw in users. This is where your conversation paths start. First, the headline not only needs to look good, it needs to sound good. Always make sure your message is clear in your headline and descriptions.

It is also helpful to include testimonials and even a guaranteed seal. You want to gain the trust of your visitors right away. Just be careful that you are not including too many things that could be distracting, like links and images that do not directly relate to the landing page.

The call to action (CTA) on your landing page needs to be direct and clear as well as enticing. Using words like download or request tells users exactly what to do. Colors can say a lot and it is a good idea to make your CTA button yellow or orange. These colors grab people’s attention and are considered to be optimistic colors.

Just like most things on your website, the placement of things on your landing page is important as well. You want to make sure the lead capture form, especially the headline, is in a spot that is noticeable and capture’s the eyes of the viewers right away. You don’t want your visitors to have to scroll down too far to get to the form.

You would be surprised how much impact the design and detail of your landing page can make, especially when it comes to establishing great conversation paths. If your landing page is appealing and user friendly, then you are going to convert more of your visitors into lasting customers.

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