Over 1.6 billion people use social media and that adds up to hours spent online. User-generated content is a natural and effective way to reach your target audience. By embracing user-generated content, you will see your business grow in many aspects.
User-generated content is content, like photos and videos, produced by actual product users through social media platforms. It is pretty much consumers promoting their favorite brands and products in their social media pages and tagging the company. Everything from restaurants to services to jewelry and even events can be documented in the consumer’s own words for the world to see.
Many people tag the business or brand they are sharing and even use hashtags to get noticed. This helps with your business becoming trendy and noticeable on social media. Posting user-generated content is an efficient way to advertise your products and services. Using these posts from your consumers is a way to provide reviews and testimonials that people will listen and trust.
When actual consumers show themselves using a product in action, about 76% of others find it to be more helpful than branded content. User-generated content can help build your brand and reputation because user-generated content is more trustworthy to consumers. Plus, it is a great way to interact with your audience. Businesses can increase engagement on social media and help convert visitors into buyers. Content on your social media page needs to be attention grabbing and user-generated content does this effortlessly.
It helps to aim at making yourself noticeable online and you can do this by using and promoting hashtags. Around 54% of consumers want others to know if they like a product or business, this is why user-generated content is getting more popular. Photos and videos always show the story better than written content. Instagramis one of the biggest social media platforms for user-generated content because it is based on photos and videos, along with hashtags to get found easily.
User-generated content is also starting a new way of shopping. People are now turning to social media before purchasing a product or using a business. Consumers are doing their research more than ever and social media makes it easy. User-generated content is the perfect review right at your fingertip.
Businesses should encourage their consumers to use their products and participate in user-generated content. Some companies even have a place on their website where people can submit their reviews with photos and videos.
Not only is user-generated content fun to use, it is a very credible review and will boost your sales. The more user-generated content you feature, the more of a valuable tool it will become by influencing your audience. Social media is a great place to advertise and posting user-generated content will leaving a lasting and memorable impression.