Visual marketing is a better way to communicate than just text alone and they happen to go hand in hand together. Using photos, videos and infographics help tell your story more effectively and efficiently. The key to a successful infographic is finding the right information and putting it together to tell a story visually. Research is crucial when it comes to your infographic and is the first thing you need to do when starting one.
What is an infographic?
An infographic is defined as a visual image such as a chart of diagram used to represent information or data.
Why use an infographic?
Infographics are eye catching and grabs the attention of readers, especially when it is placed at the beginning of a post. Including an infographic in your blog or social media post can lead to double the amount of shares and what business doesn’t want that type of exposure? Plus, infographics are shared 3 times more than any other type of content.
Readers love infographics, so you want to take advantage of that and use them frequently. It gives a lot of information without having to use a lot of text. Of course you want your infographic to look good, but the information included is just as important. Always include information that is informative and easy to share. Also, it is always best to try to keep it around 400 words or less.
The topic your infographic is about needs to be compelling and needs to be easily translated into visuals. You want to use the infographic to tell a story efficiently using visuals so you have to make sure your topic and the information found can be easily shown in visuals.
How do you start an infographic?
When starting an infographic, the first thing you need to do is research. Start by figuring out the audience you want it to reach like the age, gender and other demographic traits. Then look into keywords. This helps give an idea of what keywords are popular and what the audience is looking for.
It is best to start with searching a broad topic then you can narrow down your topic. If you have a nice general understanding and knowledge of the topic, it is going to help influence the information you are publishing. So remember to not just focus on one angle of the topic.
One of the most important aspects of an infographic is using reputable and credible sources and sites like .edu, .gov and .org sites. These sites are good to use and are very credible. They will help you tell the difference between all of the fake news sites out there. A successful infographic is going to contain accurate and truthful information. An infographic also needs to report relevant and current information, so use recent data.
Posts that include fewer words and more visuals are going to get more viewers and shares and using an infographic is an effective way to do this. With the right topic and the right research, you will have a successful infographic that brings a lot of attention.