Social media has taken over the Internet and many social media outlets are used as marketing tools. But what about Snapchat? Believe it or not, it can be very beneficial for your business to use Snapchat as a marketing tool.

Snapchat is quickly becoming one of the most used social media outlets. The app was created in 2011 and is a platform dedicated to images and videos. Unlike other social media outlets, the content on Snapchat has a time limit. But that doesn’t stop the app from growing. In over the past year, Snapchat has doubled its users and users watch close to 800 hours of video per second.

Videos are becoming increasingly popular on social media. About 82 percent of all Twitter users watch videos on the social media site. And 100 million hours are spent watching videos on Facebook every single day. Publishing video content is key to attracting an audience and since Snapchat focuses on video, it is an ideal marketing tool for most businesses.

Many celebrities and sports teams have jumped on the Snapchat bandwagon and it isn’t a bad idea for your company to do the same. Using Snapchat as a marketing tool can be a very creative way to reach your audience. The app encourages communication through short videos and photos, so it is a place that isn’t just about documenting your content, but a place to create a casual conversation through your content.

Since Snapchat puts a time limit on your content (users can view the video or photo for only a few seconds), it can be a little tricky planning on how you want to use Snapchat as a marketing tool. Even though you want to start casual conversations, you want to also stay professional in your content. First, create a strategy and set a tone that will be consistently used. Your business wants to use language that is easy to understand, but that also has a sense of fun to it. The best way to connect with your audience is to publish content that is personable and approachable.

Are you new to Snapchat and just starting out? Don’t worry! It is ok to take your time and do your research. Snapchat as a marketing tool might not be the best for your business, so do your homework and test it out to see if it worth it. Start by following others and browsing the app. Try to test out video lengths and find what type of video and photos users are most attracted to.

You don’t have to look at the time limit on content as a bad thing. Short videos can be to your advantage. You can use the videos to tease your audience on upcoming products, services and deals. Using these videos as a preview to what you can offer will draw people in and make them curious. Using Snapchat as a marketing tool is an effective way to promote upcoming events as well.

Your business should take the time to use Snapchat to see if it is the right social media outlet for your business. It might not be the best marketing tool, but it doesn’t take any money, just some time to try it and find out. Even if you attract just one new customer, it is well worth using Snapchat as a marketing tool.

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