There is nothing like a boring and unappealing CTA. What is even the point of that?! CTAs need to be created right for them to work, but when they are, you will reap the many benefits of using an attractive CTA.

What exactly is a CTA?

CTA stands for call to action. The official definition? An instruction to the audience designed to provoke an immediate response. A CTA is pretty much a “button” that redirects the audience to a desired landing page on the website to learn more. This means that a good CTA needs to be clear and engaging to motivate your audience to continue along the buyer’s journey. CTAs usually contains a verb. Popular examples: “Call now!” or “Find out more!”.

Use a strong command verb and be direct

For a CTA to work, it must be a direct message. Always make it as clear and concise as possible. Get straight to the point by using a desired action.

  • If you are in retail, use verbs like buy, shop or order.
  • If you are promoting a newsletter or white paper, use verbs like download or subscribe.
  • If you want your audience to request more information, lead them on with a CTA like “Find out how!”.

Use emotion and be enthusiastic!

A CTA needs to provoke emotion and you can do this by being enthusiastic. Also, you want to use creative CTAs to excite your audience, which will make them eager to clock on the CTA. Don’t be afraid to spice things up, which gives the audience even more reason to move forward.


Looking for help with your CTAs and engaging your audience? Lean Digital Systems is the engagement marketing company for you!

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