The New Year is off and running and there is no better time to take a look at the upcoming marketing trends. 2017 is going to be a big year for inboundmarketing and as digital marketers, there are a few things you can add to your marketing plan to make the most out of it.
It is no surprise that videos are taking over the Internet. From social media to blogs, people want to see more videos. That doesn’t meant you can replace your text with video that just means you have to add video to your content.
Did you know that around 85 percent of videos are actually watched without the audio? So really take the time to invest in your visual marketing. This means adding videos to your social media posts. You also wants to add videos to your website, including your blogs. Actually, in 2017, around half of your content should focus on videos. This upcoming marketing trend might one of the biggest changes you face when it comes to planning your content.
With that being said, continue to pay close attention to your social media accounts. Social media is bigger than ever and you need to make sure you are putting your content on all channels. Just remember to cater to the sites that your personas are going to be on most.
It is no secret that one of the greatest advertising platforms is social media. It doesn’t cost a lot and actually doesn’t take that much time. One of the upcoming market trends is to make sure you are present on all social media channels. Even platforms like Snapchat and Instagram are important. Popular social media sites like Facebook and Twitter really does consume a lot of people’s times and really influences them.
You might want to even consider an easy way for consumers to find and buy from you through social media. People rarely want to deal with humans when it comes to purchasing a service or product. An upcoming marketing trend is to make your buying process easy and with as little human contact as possible. A recent survey from HubSpot found that only 19% of buyers were interested in actually talking to someone during the awareness stage. If you are going to require your consumer to deal with an actual person, then make sure you have stellar customer and make the process as painless as possible.
It is always a good idea to continue to improve your inbound marketing. Start with these upcoming marketing trends for the year to get ahead of the game and publish even more compelling content. Set realistic goals and use these tools to reach them and have the best year to date!