The foundation of your new business is created by your identity, value and voice of awareness. For it to grow, it doesn’t have to take a lot of money, but it does take a lot of time, dedication and creative ideas. In fact, branding your business on a budget will actually save you money in the long run while also growing your business.
Luckily, there are plenty of resources and tools out there to be able to reach your targeted audience on a number of platforms. I recently came across a blog from HubSpot that mentioned some good points about how to brand your business without spending a lot of money.
- The importance of buyer personas
A buyer persona is a semi-fictional character that encloses the qualities of the person you are trying to attract. Figuring out what these personas want and need is going be very helpful information when it comes to your small business growing. You also need to figure out their online presence and what motivates them. By reaching the right audience, you will be able to develop a more powerful brand. HubSpot has a tool that comes in handy called MakeMyPersona. Just complete some questions about the consumers you are targeting. Make sure to take time with this and really think about the questions.
- Create your own identity and voice
Once you figure out the audience you are targeting, you now need to create an identity for your business. This is the time to start shaping your business and creating a voice or tone to convey the message you want to your buyer personas. This can be a process, so start by thinking about your business’s values and what it represents. A brand with a strong voice is more valuable than you may think. In fact, the Zoological Wildlife Foundation recently rebranded their voice and identity. The results? Their online presence increased by over 340 percent while their website traffic increased by 60 percent!
- Never underestimate the power of social media
A consistent social media presence is crucial to any small business growth. Targeting the sites that are popular with your buyer personas are going to be very beneficial to your business. For some help, check out the Pew Research Center’s Demographics of Social Media Users. This takes a look at the major social media platforms including Facebook, Pinterest, LinkedIn, Twitter and Instagram. The data shows where difference audiences hang out online, meaning which social media platforms they frequent. Focus on these sites, but still give attention to all social media platforms to reach even more people. Creating a plan and following a schedule to post consistent and creative content will help your brand stay relevant on social media.
- Just like social media, blogs are an influential tool
Not only do you want to post creative and consistent content on your social media sites, to help your small business grow, you want to post consistent blog posts as well. Blogs are a fundamental step in the inbound marketing process and attracts strangers to your site to convert to visitors. Did you know that blogs are the 3rd most trusted source behind family and friends? That is why it is crucial to post content that is fresh and consistent. This will also give you content to post on your social media sites!
Interested in learning more? We can help your small business grow!