There are many skills a marketer needs to carry out a successful marketing plan. But marketers don’t need to be an expert at all skills, there are just a few that take priority over all others.
The main skills to focus on will help you execute your marketing plan more effectively. Small businesses need to make sure to spend time learning certain skills like content strategy and web development. Like always, I found some great tips from Hubspot to help you get started on mastering those important marketing skills.
- Content Strategy
Excelling at most marketing skills usually starts with content development. Developing and creating content is just one part to the puzzle. You also need to also know the best place and most efficient way to distribute content. Keep in mind that you want content to be informative, interesting and shareable. Mastering the fine art of creating content leads to mastering other skills like social media marketing, website design and digital advertising.
- Social Media Marketing
Social media is constantly changing and it is more complex than ever. There are always updates, added features and each social media channel is different. But social media is also going to be one of the largest parts to your marketing plan. Because of this, you want to dedicate plenty of time and resources to learning the ins and outs of all things social media. Video is taking over the web so posting videos and interacting with consumers is going to lead to a more successful social media presence. Stellar posts come from stellar and creative content, so that is where the content strategy comes in. Understanding analytics and spending time reading reports and using Facebook Insights will help give you a better idea of what is working in your marketing plan and what you need to improve on. Just like most things, went it comes to social media marketing, start by strategizing and managing your marketing plan to get the most out of your time and effort.
- Digital Advertising
On top of social media, you need to disperse all of that creative content to other online outlets. Posting blogs and having a good SEO foundation is going to help and will give your brand a stronger online presence. Developing strategic ads and posting them on sites where they will get seen is crucial for promoting brand awareness. It is a good idea to know Google Analytics and how to read reports so you know the most effective way to digitally advertise your content.
- Web Design
Designing and developing the right website for your brand is the first thing you should do to get your marketing plan going. Your website is the face of your brand and company. It is usually the first interaction many of your consumers have with your business, so not only does the content need to be creative, but so does the design of your site. With the right design and content, your website will draw in more buyer personas. This all circles back to creating compelling and creative content.