A start-up employee benefit company needed to develop a brand identity and online presence for their new ‘mobile’ fuel delivery service.
A start-up employee benefit company needed to develop a brand identity and online presence for their new ‘mobile’ fuel delivery service.
The start up was on a limited budget and had no prior experience serving or marketing to customers in this space.
We identified how they wanted to be perceived in the market and developed their brand identity.
We cascaded their brand and developed a responsive e-commerce company website.
The benefit company immediately began capturing consumer enrollments, followed by employer groups.