Learning new skills is essential to keeping your digital marketing plan successful. You can learn new things every single day, but sometimes it is helpful to keep training and taking classes to expand your marketing knowledge.
Technology is ever changing and it can be difficult to stay on top of all the new features and latest trends. Reading blog posts and books is a great way to stay in the know. But there are better ways, like by taking online classes (many are free!) that are offered across the web.
If you want to expand your digital marketing skills and fill in those skill gaps, take advantage of these convenient online classes.
Hubspot Academy has endless amounts of courses and classes to help with your digital marketing plan. I have the most experience with Hubspot Academy than other online courses and I was really impressed with how much knowledge was packed into the courses. Plus, you get a really cool badge to put on your social media accounts to show off your hard work and new skills. There are tons of resources and tools that are free and the courses usually consist of video lessons, quizzes and then an exam.
The Inbound Marketing Certificate is my favorite. You can learn and access tools along with a comprehensive training on inbound marketing. The course includes 12 classes (only takes about 5 hours) and an exam at the end. The course explains the inbound method that consists of optimizing websites and tips to help you spruce up your inbound sales skills.
You can grow your business with remarkable content and learn all about it by getting your Content Marketing Certificate. The course has 10 classes (takes about 4 hours to complete) and an exam. The course helps with strategic marketing focuses on creating and distributing not only valuable, but consistent content that attracts more consumers.
The Email Marketing Certificate has 9 classes (only about 3.5 hours to complete) and an exam at the end. You will receive email marketing training to assist you in developing a sustainable marketing strategy
Quicksprout is another site that offers free classes. Neil Patel’s business marketing blog has a section called Quickrpout University that is full of helpful videos to help explain concepts to a successful digital marketing plan. Each video course also comes with a transcript. Plus, it is a great way to get free advice among a community full of knowledgeable marketers. You can watch videos on topics like content marketing and social media to help engage your audience. There is even a video to help you with your paid ads on social media.
Hootsuite is a handy site to assist with your social media engagement. It is an online platform that offers free training and some paid courses. Hootsuite can help you beef up on your social media skills with video lessons and step by step instructions. There are videos that are for beginners, some that are intermediate and some that are more advanced. All of them will help drive you to see real business results.
