It can be difficult to keep up with everything on all of your social media accounts. Most small business marketing plans include posting and interacting on a variety of social media platforms like Facebook, Twitter, LinkedIn and Instagram, just to name a few. Many people like, share or mention your brand. Any small business should keep up with what is being said about their brand and thee free monitoring tools can help get the job done.
- Followerwonk – Your small business marketing plan probably includes some heavy dose of Twitter. From tweeting to retweeting, Twitter can help get your brand noticed. Just login to Followerwonk with your Twitter credentials to automatically search for users and profiles that mention your brand. This tool also offers more features with the paid version.
- TweetDeck – This is another great tool to use to monitor your Twitter. The free tool gives you the opportunity to customize your Twitter dashboard to give you options to monitor hashtags, users and more. TweetDeck isn’t just perfect to use to monitor all of your brand’s mentions, it is also perfect to use to keep up with live conversations.
- Hootsuite – Hootsuite is one of the most known free social media monitoring tools. If your small business marketing plan includes a variety of different social media platforms, then Hootsuite is for you. The tool’s dashboard gives you the opportunity to monitor, schedule and review analytics for Twitter, LinkedIn, Facebook, Instagram, Google + and YouTube. It is free for individuals, but larger businesses and corporations will have to pay a fee.
- Sumall – This free tool also connects to a variety of social media platforms like Instagram, Twitter, Facebook and LinkedIn. Sumall is able to give your brand insights bout followers and interactions. The paid version comes with more features like recommendations for content and ability to schedule auto posting.
- HubSpot – In my opinion, HubSpot might be one of the best monitoring tools out there. Including HubSpot in your small business marketing plan is smart because you have the opportunity to set specific streams for users and terms to monitor. They even have a helpful video and many guides to explain all of their awesome features.
