Local businesses usually don’t start out having a large budget for marketing, which means they may find it difficult to generate leads. There are actually a handful of affordable marketing tools that will help any businesses generate leads online and gain more exposure.
Lead Capture Forms
Of course referrals are always good and will help any small business grow, but there are more to leads than just referrals. It is smart for a business to establish a process to capture lead information. Always follow the lead capture process every time you are interacting with a potential customer. It is an easy and effective approach to gaining potential customers, as long as you ask the right questions for the right information. Never ask for too much information up front, just enough to establish a relationship. The lead capture form is also a great way to track referrals.
SEO Tools
Small businesses can never go wrong with using SEO. Good content is always important when it comes to online marketing. SEO will help optimize your website which will lead to more site visits and more business for your company. There are many free tools out there like Google Keyword Planner that will help do the research for you. Knowing common phrases that people use to search for products or services that your company offers is extremely beneficial. Including these keywords in your page title along with your online content (like blogs) will generate more traffic to your website. Want to learn more about SEO? Just click for more SEO tips.
Analytics
Tracking behavior of your leads will also help your business obtain even more leads. You want to make sure you are getting the right message to the right people. Start by knowing the goals and wants of your company along with your customers. You can monitor many key performance indicators with a number of free tools like Google Analytics. Pay attention to your website visits, demographics, social media interactions, emails and clicks. You can learn a lot about potential customers from existing customers.
Keeping It Local
Local businesses should take advantage of building relationships, especially on the local level. Not only should small companies build a trusting relationship with their customers, but they should also establish a connection with business partners and other local organizations. By promoting other local businesses, organizations and events, it will help your business establish a lasting impression on your community.
How to Boost Your Local Marketing
Generating online leads doesn’t have to be expensive or a lot of work. If your company can build a plan and follow it, you will be able to generate leads from many different online strategies and make a name for yourself in your community. And remember, you can always get help from a local business marketing company like us whether you have questions, or just want someone to help you figure out the best place to start. Good luck!
