It is hard to believe that the New Year is just around he corner. That means it is time for your business to start setting goals, especially big marketing goals. The best way to meet your goals is by establishing
and executing a well thought out plan. These helpful tips will come in handy when you start making your marketing plan for 2017.
Social Media
Social media is going to get bigger in 2017. Facebook happens to be huge for companies and it is only going to continue to grow. It is expected that companies will increase the money spent on social media advertising by over 25 percent in just the next year. To keep up with your competitors, you are going to want to increase your social media budget along with spending more time on social media. It is a useful way to keep up on the latest trends and to interact with your consumers. For more information on social media, see our recent post on how to use facebook to grow your business.
Mobile
We all know that most people look at their phones all the time through out the day. But it is also important to not only cater to mobile phones, but other devices like notepads and watches. New devices hit the market all the time and you want to keep up with these products. If you are user friendly on a number of mobile devices, then it will lead to more potential customers. To learn more about why your customer’s mobile experience is so important, you might like our recent post on mobile-first website design.
Email Marketing
Email will still be relevant for many years to come because people are constantly checking their emails. This can be one of the best tools to include in your marketing plan for 2017, if it is used right. You don’t want to overdo it and send too many emails. But you also want to make sure to only to stick to one call of action in each email. There are a number of different ways to spruce up your email content. Start by including special offers along with including relevant links. Pay close attention to your headlines and avoid looking like spam. If you need to increase your email marketing budget, then do so! This is one area that increasing your budget will be very beneficial.
Content
There is more content published every day than ever before, but that also means there is a decline in the quality of the content. Never sacrifice quality over quantity. You want to keep your content specific and focused on what your consumers want and need. There is so much material out there that is vague and unfocused, sticking to narrow and specific topics help you get separated from the rest. As long as you are providing great content, you will be able to keep up with all the content published.
Videos
Did you know that 4 times more customers would prefer to watch a video over reading a text? And about 50 percent of people are more likely to stay engaged in newsletters and posts when a video is included. Your business needs to cater to the customers so it is a good idea to include more videos in your content. You don’t want people to lose interest. You still need to be smart with the content that you are putting in your video because you want it to still be relevant. To start off, it might be a good idea for your company to start using Snapchat to see what types of videos your consumers like. To learn more about the use of videos, you might also like our post on the impact of visual marketing.
Marketing Software
It also comes in handy when you can use one platform to consolidate all of your marketing tools. This is a very efficient way to manage all of your marketing tools and to also stay on top of your goals. Developing a marketing plan for 2017 will help with the success of your business in many ways. Remember, the best way to reach your goals is by setting up a plan to make it possible. We recommend Hubspot for the majority of our clients.
NOT SURE WHERE TO BEGIN?
That’s okay. Sometimes it’s best to start with the basics. Your company website is a great starting place and can help you cover lots of ground in a short period of time. If you want to find out how your website stands, read our free e-book on the “Top 25 Website Must Haves for Driving Traffic, Leads, and Sales”. It’s a great resource for anyone looking to generate more leads online in 2017. Download FREE today!
Lean Digital Systems is digital lead generation company specializing in lead generation, inbound marketing, local business marketing, and website development.
