Facebook is great for business and it is have given any small business the chance to build real human connections. They are always adding new features and one of the latest, Facebook Live, is another great marketing tool to brand your small business successfully.

Posting short videos on Facebook gives your small business the opportunity to show the audience the faces behind the brand. You can use Facebook Live as a marketing tool to give customers insight to your brands and personality.

An effective Facebook Live starts with the right footage. Remember, it doesn’t have to be perfect! Your videos can be raw and authentic, just make sure the lighting and sound is decent. You can make your first post private to test out all of the sights and sounds of your video. This will help you avoid issues like disrupting external sounds. Facebook Live posts do not need to be edited. But you still want to prepare. Take not of important talking points you want to focus on. Plan what you want to share and how you want to share it. This will help you avoid being uncomfortable in front of the camera. Start with an intro, but keep it short and to the point.

Make sure to use Facebook Live as an advantage to branding your small business. Place banners and logos in the background or even wear your logo. Talk about goods and services you offer and how your business can benefit the audience. Facebook Live can be a very effective marketing tool if used correctly.

Facebook Live also gives you the option to boost the post so that you can target a specific audience and reach people that will be interested in your small business. Monitor any notifications that are coming in and interact with your viewers. You should also check your video settings to ensure that all the settings are set to letting your audience knows to tune in. Interacting with comments that come through while you are live will also benefit your small business. It is easier to have one person dedicated to monitoring and replying to notifications.

Ending your Facebook Live post can be tricky, but always try to end it with a call-to-action. A CTA to follow your blog, social media pages or even direct your audience to your website is going to bring in more online traffic.

There are many different ways you can use Facebook Live as a marketing tool for your small business. Knowing that Facebook makes changes often, the function is only going to get better and Facebook will continue to offer features to help market your small business easily yet effectively.

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