Branding your business doesn’t’ have to break the bank. By using creative ideas and spending time instead of money, you will be able to brand your business on an affordable budget. It may take more time than wanted at the beginning, but the results will be well worth it and your pocket will thank you.
First, you need to decide on your target audience. By gathering information on the group of people you want to attract, it will help you figure out how to market your brand productively. Learn your personas’ needs, goals and motivations. There are tools out there that you can use to find this information, like HubSpot’s free MakeMyPersona generator.
After you figure out and get to know the audience you want to target, start planning on how to brand your business to them. Establish an identity for your company and set a tone that you want to use when marketing and communicating. It is a good idea to evaluate the value your business has on your buyer personas. Designing a consistent look and voice that caters to your desired audience is something to form early on.
Now you know what to say and to whom you want to say it to. The next step is to decide where you should brand your business. Social media is the ideal place to reach your audience. Some social media platforms are more popular than others and your audience will tend to hang out on certain ones. The PEW Research Center has data that can help you determine which social media sites are best to use for your target audience. But you still want interact on all of the main sites like Facebook, Twitter, Pinterest, LinkedIn, Google Plus and Instgram. Posting consistently and often will draw in more followers so using a schedule and calendar to maintain your social media sites are an excellent way to stay on top of your posts and interactions.
Of course blogging is a very important element when it comes to branding your business. Blogs can attract people and turn them into visitors and potential customers. When it comes to inbound marketing, blogging is the most crucial piece to reach qualified customers. Write content that matches what your buyer personas are looking for. It is said that blogs are the 3rd most trusted source next to family and friends. So it is necessary to produce content that is relatable to your audience. This can be an inexpensive way to brand your business, but can also be time consuming. Use calendars and schedules like with you do with social media to help maintain a consistent blog.
Using these steps will eventually lead to an increase number of website visits and a greater online presence. By improving your brand along with practicing stellar customer service, you will build a stronger marketing foundation for your company.
