Did you know that Millennials make up one quarter of the population? And with the generation growing older, Millennials also make up the majority
of the workforce, making it important to effectively engage with them.
Who are Millennials?
A person reaching adulthood in the early 21st century is a considered a Millennial. These are the children of the baby boomers and were born between the years of 1977 and 2000.
Millennials are considered the content creator generation. Most of the videos or photos they post are created themselves. This is because they are very tech savvy. In fact, over half of Millennials are the first to try new technology. However, for Millennials to be interested in the technology being offered to them, it must serve a purpose and enhance their lives.
How Do Millennials Differ?
Millennials are a little different than previous generations, which means marketing to them is a little bit more of a challenge. An astounding 80 percent of Millennials want brands to entertain them. Also, half of Millennials are more willing to make a purchase from a company that supports a cause. And surprisingly, almost 75 percent feel they have the responsibility to share their feedback, whether it is good or bad.
This generation were raised with lots of care and many of them have a sense of entitlement. But, they are also very creative and are free thinkers. But, compared to previous generations, they are less loyal to their employers. Even though they are highly educated, many are drowning in debt.
In the workplace, Millennials are looking for more benefits, especially when it comes to healthcare assistance. When it comes to engaging and marketing to Millennials, it may take some time to figure out exactly what they are looking for, but luckily many of them aren’t afraid to speak their mind about what they want.
Looking for some help with engagement marketing? Lean Digital Systems has got you covered! Contact us today!