A new year means new business strategies. With 2017 coming to an end, it is time to start thinking about new ways to boost brand awareness, capture more leads and increase revenue. You need to make room for these new strategies, so the start of the year is the best time to clean house and get rid of using under-performing trends.
Marketing trends to stop doing in 2018
Let’s start with emails. Of course, emails aren’t going anywhere anytime soon, but in 2018, stop sending your emails on certain days of the week! Tuesdays, Wednesdays and Thursdays are the most popular days to send emails, which leaves an oversaturated inbox and a higher chance of your email getting lost in the mix. Try to send your small business marketing emails other days of the week to increase the open rate. And a little tip, emails with CTAs perform well on Saturdays!
Another trend to stop doing in the new year is buying email lists. Sending emails to people who didn’t sign up for them is annoying and can destroy your credibility. Also, avoid emails with subject lines that are clickbait, that is a sure way to turn away customers!
It is no secret that mobile phones are taking over the world, especially when it comes to the Internet. That means it is time to stop sending those PDF E-books. Try some new marketing trends with surveys, videos or other creative animation that can be easily seen on mobile phones.
In 2017, we all focused a lot on quantity, but now that is a thing of the past. The internet Is overflowing with content, so it is time to stop focusing on quantity and start focusing on the quality of your content.
When it comes to Facebook, their organic reach is actually at an all-time low and is expected to continue to decrease. In fact, only 2-6 percent of your fans end up seeing your posts. In 2018, it is time to start focusing more on other social media outlets like Twitter. If you still want to spend time on Facebook, try to boost posts and ads so that they are reaching the right people at the right time.
One of the most important trends to pay close attention to in the New Year are SEO trends. We usually mainly focus on text-based SEO, but multimedia like videos, images and audio is taking over. That means you can’t just optimize your text, you also need to optimize videos, images and audio files for search engines.
Keep in mind that social media is always changing. In 2018, you will want to pay close attention to the changes. Regular ordinary posts aren’t going to cut it in 2018. Your brand will want to take advantage of videos, images and live stories on your social media outlets to draw in your audience.