Marketing isn’t always easy. And B2B marketing is even harder. It can be tough for marketers to connect with other businesses and establish an effective relationship. But if done right, B2B marketing can be a huge success for your business.
Some companies are stepping up their game and hiring more employees. In fact, it has been reported that around 62% of businesses plan on increasing their marketing staff and marketing budget so they can focus more of their efforts on B2B marketing. Over half of companies have said to not be happy with their current B2B marketing results so they want to start creating growth in their marketing teams.
To help with increasing B2B marketing, marketing teams need to start focusing on things that matter like testimonials, interacting with their customers, creating a strong online presence and using a referral program.
Testimonials
Over 50% of companies rely on peer recommendations. This is why testimonials play a crucial role in B2B marketing. Businesses need to build a trusting and reputable name for their brand. A well-known and respected business is going to find more success when it comes to B2B marketing.
Interactions
Of course, it is easy to interact with customers through social media. But businesses should take it to another level when it comes to B2B marketing. Around 41% of companies send out newsletters, but some companies are taking it up a notch and sending out interactive newsletters. This entices the customers to interact with the business and create a relationship. Just like social media, a business can create a strong connection with another business through email.
Online Presence
Speaking of social media, establishing a large online presence is going to boost B2B marketing results. Businesses can use interactive tools to their advantage and not only use them in emails, but also on their websites. But still one of the most effective ways to connect with customers is through social media. Part of a B2B marketing plan is to create an identity on all social media platforms that helps the brand be easily recognized. It is also beneficial for businesses to encourage positive feedback and embrace honest opinions from customers. It helps to build an online community with trusted sources and reviews.
Referrals
Referrals are going to help any business tremendously. A B2B marketing plan must be complete with a referral program. This helps with promoting products and services through word of mouth. Businesses are to encourage others to refer their business by rewarding them with a discount or other positive ways. Only about 1/3 of businesses currently use a referral program, but it is growing. That is because 92% of people trust referrals from people they know and people are 4 times likely to use a referral.
