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Posts of: Calli Varner

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  • Posts by: Calli
Could Facebook Messenger Replace Lead Forms as a Lead Generation Tool?

Could Facebook Messenger Replace Lead Forms as a Lead Generation Tool?

  • September 26, 2017
  • Calli Varner
  • Acquisition Marketing, Digital Marketing, Lean Methodology

Often times we are looking for more efficient tools to add to our small business marketing plan. Lead generation forms are always effective but Read More

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How Email Marketing Continues to Grab Your Attention

How Email Marketing Continues to Grab Your Attention

  • September 19, 2017
  • Calli Varner
  • Digital Marketing, Engagement Marketing, Member Engagement, Retention Marketing

It is a common fear among marketers that our attention span may be shortening just too much, and too quickly. But luckily Read More

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  • 1
Small Business Marketing: Tips to Help Write an Effective Introduction

Small Business Marketing: Tips to Help Write an Effective Introduction

  • September 12, 2017
  • Calli Varner
  • Acquisition Marketing, B2B marketing, Digital Marketing, Engagement Marketing, Local Marketing, Marketing Plans, Member Engagement, Retention Marketing, Social Media Marketing

Writing introductions can be hard. It doesn’t matter if you are an amateur writer or an experienced writer, it is often the part most writers dread. Read More

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  • 1
Ideal Video Lengths for Different Social Media Platform

Ideal Video Lengths for Different Social Media Platform

  • September 5, 2017
  • Calli Varner
  • Digital Marketing, Lean Methodology, Local Marketing, Social Media Marketing

When it comes to small business marketing, it is important to cater to your audience differently on each social media outlet. Read More

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  • 1
Twitter Focuses on Increasing User Engagement with Updated Features

Twitter Focuses on Increasing User Engagement with Updated Features

  • August 29, 2017
  • Calli Varner
  • B2B marketing, Branding, Digital Marketing, Engagement Marketing, Inbound Marketing, Member Engagement, Social Media Marketing

It’s hard to believe that Twitter hasn’t exactly been thriving in the last few years. The social media platform hit a plateau Read More

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The Perfect Blog: Elements to Remember [CHECKLIST]

The Perfect Blog: Elements to Remember [CHECKLIST]

  • August 22, 2017
  • Calli Varner
  • B2B marketing, Digital Marketing, Engagement Marketing, Inbound Marketing, Lead Generation, Local Marketing, Marketing Plans, Member Engagement, Retention Marketing

Blog posts are often used as a marketing tool. This is why it is so crucial to remember the right elements in every post. Read More

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The Power of Influencer Marketing

The Power of Influencer Marketing

  • August 15, 2017
  • Calli Varner
  • Engagement Marketing

Social media has become an effective marketing tool for most brands. Combine social media with famous celebrities and you have a Read More

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Content Length: Variables to Consider

Content Length: Variables to Consider

  • August 8, 2017
  • Calli Varner
  • Acquisition Marketing, Engagement Marketing, Inbound Marketing, Lead Generation, Member Engagement

Blogs are one of the most used small business marketing tools. That is because when done right, blogs are can be very effective when Read More

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Simple Tips for Remarkable Blog Titles

Simple Tips for Remarkable Blog Titles

  • August 1, 2017
  • Calli Varner
  • Digital Marketing, Engagement Marketing, Inbound Marketing, Lead Generation, Lean Methodology, Member Engagement

Creating great content is one thing. But getting people to read your content is another. This seems to be a common challenege in Read More

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